3/10/2023 0 Comments Fresh grocery![]() That system, which uses cameras and weight sensors to record purchases as people place them in the cart, lets customers avoid checkout terminals, but each cart can accommodate only two bags worth of groceries.Īmazon's decision to equip the new Fresh supermarket with checkout-free technology raises the stakes for other tech companies that have also been refining computer vision-based systems that permit frictionless shopping. Those firms have attracted millions of dollars from investors as they have made inroads with retailers interested in trying checkout free systems in their stores. Unlike other Amazon Fresh locations, the new Bellevue store, at 3903 Factoria Square Mall SE, will not feature Amazon's automated Dash Cart cart technology. Shoppers who opt to pay at the register will be able to use cash, credit or debit cards along with Amazon One, the In-Store code in the Amazon app, or SNAP EBT payment.Īmazon has been testing its One payment tool at Whole Foods, Go and other store formats, and all Go stores offer access through the company's proprietary app. When ready to leave, customers use the same method they used to enter to finish their transaction. The soon-to-open Bellevue store is also notable for offering multiple checkout and payment options. Customers who opt to use the checkout-free system identify themselves as they enter the store by using a QR code on a smartphone, scanning their palm with an Amazon One reader, or inserting a credit or debit card connected to their Amazon account. ![]() Reports have linked the technology to other forthcoming Fresh supermarket locations, and Amazon in its announcement seemed to leave the door open for this expansion, noting it's focused on opening this latest store and that "we'll go from there." ![]() By contrast, the new Fresh store has about 16,000 square feet of front-of-house space.Īmazon's checkout-free technology, which it is also offering to third-party retailers, relies on computer vision, sensor fusion and deep learning techniques to track items as they move from shelves to carts and ultimately exit the store. Up to this point, Amazon has largely limited its use of the Just Walk Out technology to its Go and Go Grocery stores, the largest of which is located in Seattle and has 7,700 of its 10,400 square feet dedicated to selling space. The new Amazon Fresh store once again pushes the envelope on store size when it comes to frictionless, computer-vision assisted shopping.
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